Privacy Policy
PRIVACY POLICY
1. General Provisions
The purpose of this Privacy Policy is to provide a natural person – the data subject – with information about the purpose, legal basis, scope, protection, and duration of the processing of personal data at the time of obtaining and processing the data.
OLLY PLAY SIA, unified registration number 40203575771, legal address Asteru iela 9, Saulkrasti, LV-2160, Latvia, is the owner of the online store www.ouwakids.lv (hereinafter – OUWA KIDS).
OUWA KIDS, as a data controller, processes personal data in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 (hereinafter – the Regulation) and other applicable data protection laws in force in the Republic of Latvia. OUWA KIDS ensures compliance with the Regulation within Latvia.
Contact details of the Data Controller:
Email: ouwakids@gmail.com
This Privacy Policy explains how OUWA KIDS processes personal data of individuals on the website www.ouwakids.lv (hereinafter – the Website) and provides related information.
OUWA KIDS collects personal data and ensures their confidential processing, circulation, and storage by applying appropriate technical and organizational measures to protect personal data.
What data do we collect?
When purchasing goods from the OUWA KIDS online store, a purchase agreement is concluded. To fulfill this agreement, the minimum required information includes your first name, last name, phone number, email address, and, if home delivery is selected, your address.
Your contact details are necessary to inform you about order processing and other order-related matters. This personal information is used solely for the conclusion and execution of a specific contract.
Scope of Application
This Privacy Policy applies to ensuring privacy and protection of personal data in relation to natural persons (hereinafter – Customers):
potential, former, and existing visitors and customers of the OUWA KIDS online store.
This Privacy Policy applies regardless of the form or environment in which the Customer provides personal data (online store, mobile applications, paper format, or electronically) and regardless of the systems or formats in which such data are processed.
Purposes of Personal Data Processing
OUWA KIDS processes personal data for the sale of goods and the provision of commercial activities, including:
Customer identification and service;
Invoice preparation;
Delivery (shipment) of goods;
Product returns or exchanges;
Refund processing;
Fulfillment of warranty obligations;
Commercial purposes – advertising and distribution of goods;
Handling and processing customer complaints;
Payment administration and reporting;
Maintenance and improvement of the website and mobile applications;
Business analysis and planning;
Statistical analysis and improvement of website and service quality;
Creation of personalized content through advertising;
Provision of information to state or municipal authorities in cases and scope prescribed by law
Legal Basis for Personal Data Processing
The legal grounds for processing Customer personal data by OUWA KIDS are:
Customer application or order – to fulfill the Customer’s purchase, deliver goods, return or exchange goods, issue refunds, process complaints, and fulfill warranty obligations;
Compliance with legal obligations – to fulfill obligations imposed by applicable laws;
Customer consent;
Legitimate interests – to pursue the legitimate interests of OUWA KIDS arising from legal regulations or contractual relationships between OUWA KIDS and the Customer.
Legitimate Interests of OUWA KIDS
OUWA KIDS’ legitimate interests include:
Conducting commercial activities;
Selling goods;
Ensuring fulfillment of contractual obligations;
Retaining customer applications and submissions related to purchases and other requests, including oral communications via customer service calls or the website;
Analyzing and improving the operation of the OUWA KIDS online store and websites;
Managing Customer accounts in the OUWA KIDS online store;
Customer retention activities;
Segmentation of customer databases to improve sales effectiveness;
Development of product assortment;
Advertising products by sending commercial communications;
Sending notifications related to order fulfillment and essential contractual conditions;
Ensuring financial and business accounting and analytics;
Improving efficiency of product sales and delivery;
Administration of payments and outstanding payments;
Protecting OUWA KIDS’ legal interests by contacting courts, state, or municipal authorities and seeking legal assistance.
Personal Data Processing
OUWA KIDS processes personal data in accordance with defined purposes and legal bases, using modern technological solutions while considering existing privacy risks and available organizational, financial, and technical resources.
Failure by the Customer to provide mandatory personal data may limit the ability of OUWA KIDS to perform certain actions, such as selling or delivering goods, processing returns or refunds, or providing loyalty benefits.
OUWA KIDS may use automated decision-making processes in relation to Customers. Customers have the right to object to automated decision-making, which in certain cases may limit access to available services (e.g., submitting return or refund requests).
For efficient order fulfillment, OUWA KIDS may authorize third parties or cooperation partners to perform certain services (e.g., delivery, invoice distribution). If these partners process Customer personal data, they are considered data processors, and OUWA KIDS may transfer necessary data only to the extent required to perform such services.